The organizer "e-Academy" reserves the right to make changes in the conference program due to circumstances beyond his control. In such case the organizer has the obligation to announce this changes online at Webit website.
Conference program
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Day 1 27.10.2010 |
Theater 1 - Keynote Stage | Theater 2 | Theater 3 |
|---|---|---|---|
| 08:00 - 09:20 |
Registration and Exhibition |
Registration and Exhibition |
Registration and Exhibition |
| 09:20 - 09:40 |
Press conference – Authorized Media |
How to re-structure a traditional advertising agency to cope with the 2.0 worldHow to re-structure a traditional advertising agency to cope with the 2.0 world
Book this panel
€ 25
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The Real Consumer Perspective on Mobile AdvertisingThe Real Consumer Perspective on Mobile AdvertisingDescription
- What are the benefits of mobile advertising from a consumer perspective?
- Tangible examples of different creative options and applications across several brands. - How mobile advertising markets differ by country and region.
Book this panel
€ 10
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€ 25
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€ 10
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| 10:00 - 10:40 |
The Social Media ChallengeThe Social Media Challenge
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How agencies are changing their businesses in response to the technological and economic pressures which are affecting consumers and our industry.How agencies are changing their businesses in response to the technological and economic pressures which are affecting consumers and our industry.
Book this panel
€ 25
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Uncovering the potential of mobile media advertisingUncovering the potential of mobile media advertisingDescription
"Exposure Europe" consumer research analysis:
- How is mobile media being used? - What is the potential of m-commerce? - How does mobile media complement other media? - Drivers and barriers for mobile media advertising.
Book this panel
€ 10
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€ 25
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€ 10
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| 11:00 - 11:40 |
Official Opening and CEE Market ReviewOfficial Opening and CEE Market ReviewSpeaker 
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| 11:40 - 12:10 |
Coffee Break
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Coffee Break
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Coffee Break
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| 12:10 - 12:50 |
Panel: The view of the media on the future of advertisingPanel: The view of the media on the future of advertisingSpeaker Description
The panel will be opened with Tom Bowman's (BBC) presentation and will continue with discussion between: Hurriyete, Hi-media Group.
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The Evolution of Web Analytics: from Page Views to Automatic OptimizationThe Evolution of Web Analytics: from Page Views to Automatic Optimization
Book this panel
€ 15
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Mobile Advertising - How We Got Here and What's Next?Mobile Advertising - How We Got Here and What's Next?
Book this panel
€ 15
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€ 15
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€ 15
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| 13:10 - 13:50 |
Panel: The view of the media on the future of advertisingPanel: The view of the media on the future of advertisingSpeaker Description
The panel will be opened with Tom Bowman's (BBC) presentation and will continue with discussion between: Hurriyete, Hi-media Group.
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Audience MeasurementAudience Measurement
Book this panel
€ 20
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Mobile Marketing, Analytics: "How to use subscriber profile information sensitively to deliver targeted adverts"Mobile Marketing, Analytics: "How to use subscriber profile information sensitively to deliver targeted adverts"
Book this panel
€ 10
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€ 20
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€ 10
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| 13:50 - 15:00 |
Lunch Break
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Lunch Break
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Lunch Break
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| 15:00 - 15:40 |
Panel: Brand Advertising and the Importance of the ClickPanel: Brand Advertising and the Importance of the ClickSpeaker Description
The panel will be opened with Anthony Psacharopoulos's (comScore) presentation and will continue with discussion, moderated by Diego Semprun (Nielsen). Participants: Tom Bowman's (BBC), Marvin Liao (Yahoo!), Anthony Psacharopoulos (comScore), Amber Williamson (UM), Andy Fisher (Starcom MediaVest Group).
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The new video eco-systemThe new video eco-system
Book this panel
€ 15
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Mobile Marketing and Mobile Advertising Best Practices from TurkeyMobile Marketing and Mobile Advertising Best Practices from Turkey
Book this panel
€ 10
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€ 15
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€ 10
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| 16:00 - 16:40 |
Panel: Brand Advertising and the Importance of the ClickPanel: Brand Advertising and the Importance of the ClickSpeaker Description
The panel will be opened with Anthony Psacharopoulos's (comScore) presentation and will continue with discussion, moderated by Diego Semprun (Nielsen). Participants: Tom Bowman's (BBC), Marvin Liao (Yahoo!), Anthony Psacharopoulos (comScore), Amber Williamson (UM), Andy Fisher (Starcom MediaVest Group).
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The evolution of web TV - trends, challenges and possibilitiesThe evolution of web TV - trends, challenges and possibilities
Book this panel
Free
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Mobile Marketing, Analytics
Book this panel
€ 10
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Free
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€ 10
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| 16:40 - 17:10 |
Coffee Break
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Coffee Break
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Coffee Break
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| 17:10 - 17:50 |
Online retail media – online point of sale advertisingOnline retail media – online point of sale advertisingDescription
eBay shares its insight into consumer shopping habits online and answers questions such as:
- What are people buying? - How do motivations differ by product? - What is the opportunity for brand advertisers? - What does this mean for your marketing mix? 
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How to convert mobile browsers into buyers
Book this panel
€ 10
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€ 10
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Day 2 28.10.2010 |
Theater 1 - Keynote Stage | Theater 2 | Theater 3 |
|---|---|---|---|
| 08:00 - 09:20 |
Registration and Exhibition |
Registration and Exhibition |
Registration and Exhibition |
| 09:20 - 09:40 |
“What’s going on in the CEE Web 2.0 Region : facts and figures from the fastest growing markets in Europe.“What’s going on in the CEE Web 2.0 Region : facts and figures from the fastest growing markets in Europe.
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Topic to be anounced soon |
Blogging & Branding The power of new branding tool called “Blogging”Blogging & Branding The power of new branding tool called “Blogging”
Book this panel
Free
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€ 15
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Free
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| 10:00 - 10:40 |
Social media and the next webSocial media and the next webDescription
- Key trends in social media and their business relevance.
- Practical examples from both Microsoft and other companies on social media use and the lessons learnt. 
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2012 – what's next2012 – what's next
Book this panel
€ 15
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€ 15
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| 11:00 - 11:40 |
Topic to be announced soon
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Predictive Behavioral Targeting - Welcome to the future of digital marketingPredictive Behavioral Targeting - Welcome to the future of digital marketingSpeaker
Book this panel
€ 30
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€ 30
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| 11:40 - 12:10 |
Coffee Break
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Coffee Break
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Coffee Break
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Free
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| 12:10 - 12:50 |
Panel: Social Media and Brand ReputationPanel: Social Media and Brand ReputationSpeaker Description
The panel will be opened with Giles Palmer's (Brandwatch) presentation and will continue with discussion between: Blake Chandlee (Facebook), Mat Morrison (The Magic Bean Laboratory), Giles Palmer (Brandwatch), Rand Fishkin (SEOmoz.org), Anthony Psacharopoulos (comScore).
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Online marketing overview - how to make sure you are taking advantage of EVERY form of online marketing for different types of businessOnline marketing overview - how to make sure you are taking advantage of EVERY form of online marketing for different types of business
Book this panel
€ 15
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€ 15
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| 13:10 - 13:50 |
Panel: Social Media and Brand ReputationPanel: Social Media and Brand ReputationSpeaker Description
The panel will be opened with Giles Palmer's (Brandwatch) presentation and will continue with discussion between: Blake Chandlee (Facebook), Mat Morrison (The Magic Bean Laboratory), Giles Palmer (Brandwatch), Rand Fishkin (SEOmoz.org), Anthony Psacharopoulos (comScore).
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The Social Graph and The Social InstinctThe Social Graph and The Social InstinctDescription
- Learn how information spreads through social networks and how this affects our conscious and unconscious decision-making.
- Techniques of social network analysis and their use in the marketing strategy.
Book this panel
€ 20
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€ 20
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| 13:50 - 15:00 |
Обедна почивка
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Lunch Break
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Lunch Break
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Free
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| 15:00 - 15:40 |
Panel: The Future of MobilePanel: The Future of MobileSpeaker Description
The panel will be opened with Nick Wiggin's (Ericsson) presentation and will continue with discussion, moderated by Herve Le Jouan (MMA EMEA). Participants: Ray Anderson (Bango plc), Russell Buckley (AdMob), Scott Seaborn (Ogilvy Group UK).
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The Future of Engagement: Search, Social or PortalThe Future of Engagement: Search, Social or PortalDescription The presentation will examine the shifting marketplace and the implications for advertisers and consumers alike in where and how they will connect. Audience members will receive tips on how to prepare their web sites and businesses for capturing a disproportionate share of the consumer intention and being best positioned to influence engagement and purchase.
Book this panel
€ 20
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€ 20
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| 16:00 - 16:40 |
Panel: The Future of MobilePanel: The Future of MobileSpeaker Description
The panel will be opened with Nick Wiggin's (Ericsson) presentation and will continue with discussion, moderated by Herve Le Jouan (MMA EMEA). Participants: Ray Anderson (Bango plc), Russell Buckley (AdMob), Scott Seaborn (Ogilvy Group UK).
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Generating ROI from social media engagement
Book this panel
€ 20
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€ 20
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| 16:40 - 17:10 |
Coffee Break
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Coffee Break
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Coffee Break
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| 17:10 - 17:50 |
Topic: Changing Digital LandscapeTopic: Changing Digital LandscapeDescription
- Learn about the changing online media & advertising landscape in the display space.
- See some examples of cutting edge campaigns and ad technologies. - Hear about some new measurement tools online for tracking online campaign effectiveness. 
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M-Commerce, brands selling via mobile and consumers buyingM-Commerce, brands selling via mobile and consumers buyingDescription
- Learn how a creative agency uses mobile successfully by understanding the format of the channel
- Hear multi-award-winning case studies explained - This session will also outline what the future of mobile and digital will look like in the year 2020 !
Book this panel
€ 20
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Is e-commerce the future of Europe, or just a side-show?Is e-commerce the future of Europe, or just a side-show?
Book this panel
Free
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€ 20
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Free
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Day 3 29.10.2010 |
Theater 1 - Keynote Stage | Theater 2 | Theater 3 |
|---|---|---|---|
| 08:00 - 09:30 |
Registration and Exhibition |
Registration and Exhibition |
Registration and Exhibition |
| 09:20 - 09:40 |
Online Marketing – from the angle of brandOnline Marketing – from the angle of brandDescription
Brand Advertising Online: doing the right thing for your audience your advertisers and yourself
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Masterclass: Successful sales onlineMasterclass: Successful sales onlineDescription
During this Webit 2010 Master Class you will gain valuable practical knowledge, that will help you to:
Book this panel
€ 130
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€ 130
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| 10:00 - 10:40 |
Topic: Case study for a pan-European crowd sourced, co-created film project for HondaTopic: Case study for a pan-European crowd sourced, co-created film project for Honda
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Masterclass: Successful sales onlineMasterclass: Successful sales onlineDescription
During this Webit 2010 Master Class you will gain valuable practical knowledge, that will help you to:
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Online Communities For Children
Book this panel
Free
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Free
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| 11:00 - 11:40 |
Topic: Search & Social - how social media and search are influencing each other and how marketers can best take advantage of the joint opportunityTopic: Search & Social - how social media and search are influencing each other and how marketers can best take advantage of the joint opportunity
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Masterclass: Successful sales onlineMasterclass: Successful sales onlineDescription
During this Webit 2010 Master Class you will gain valuable practical knowledge, that will help you to:
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| 11:40 - 12:10 |
Coffee Break
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Coffee Break
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Coffee Break
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| 12:10 - 12:50 |
Topic: To be announced soonTopic: To be announced soon
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Masterclass: Successful sales onlineMasterclass: Successful sales onlineDescription
During this Webit 2010 Master Class you will gain valuable practical knowledge, that will help you to:
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| 13:10 - 13:50 |
The power of the new consumerThe power of the new consumerDescription
- What is the philosophy of the "Conversation Manager"?
- How to create long-term dialogues with consumers? - Brand identification through dialogue. - Live-interactive-conversation manager test of the audience 
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| 13:50 - 15:00 |
Lunch Break
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Lunch Break
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Lunch Break
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| 15:00 - 15:40 |
Panel: Future and Online SalesPanel: Future and Online SalesSpeaker 
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Masterclass: Advanced SEO and social mediaMasterclass: Advanced SEO and social mediaDescription
After this Mastercalss you will know:
Book this panel
€ 60
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€ 60
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| 16:00 - 16:40 |
Panel: Future and Online SalesPanel: Future and Online SalesSpeaker 
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Masterclass: Advanced SEO and social mediaMasterclass: Advanced SEO and social mediaDescription
After this Mastercalss you will know:
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| 16:40 - 17:10 |
Coffee Break
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Coffee Break
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Coffee Break
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| 17:10 - 17:50 |
Topic: Experiments in online marketingTopic: Experiments in online marketingDescription
Quantitative experiments in online marketing and how they help in cutting ad costs and retainинг loyal customers: cases and ideas on what you need to measure
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Masterclass: Advanced SEO and social mediaMasterclass: Advanced SEO and social mediaDescription
After this Mastercalss you will know:
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The organizer "e-Academy" reserves the right to make changes in the conference program due to circumstances beyond his control. In such case the organizer has the obligation to announce this changes online at Webit website.
