Alain Heureux President & CEO of IAB Europe

President & CEO of IAB Europe

Born the 3rd of February 1966 in Belgium
 Living in the North of Antwerp with his wife and 5 kids
Fluently speaking Dutch, French and English…and some poor Spanish
Likes very much cooking, wine and good food
Passionate about diving, golf and jogging
Spend all his energy in his family…….and work ;-)
Likes to read a good marketing or economical book :
recently :
The Tipping Point from Gladwell
Always On from Christopher Vollmer
Meatball Sundae from Godin
The Long Tail from Chris Anderson
Free Lunch from D.C. Johnston
 Defend values of honesty, directness and transparency
Enjoys very much humour in life

SUMMARY OF PROFESSIONAL EXPERIENCE

Alain Heureux has been active in marketing since more than 20 years creating several service companies across Europe : the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion (www.uk.cpm-int.com) , a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris (www.virtuology.com)  and a digital dialogue agency named Tagora (2004-2007) acting in several European markets (www.tagora.com) part of JWT from Wpp.
Alain Heureux has always been very active in professional associations creating the field-marketing association in the early nineties called ADMH-IFMA, and today operating since 2002 as President from the interactive and digital marketing trade association called the Interactive Advertising Bureau IAB in Belgium, but also since November 2006 as President of IAB Europe covering 23 countries (www.iabeurope.eu).
Alain is creating The Egg, the “Communication Nest”, in Brussels together with the entire associative world of the media and marketing communication industry building a unique location of 15.000m² dedicated to Creativity, Innovation and Technologies.

Education

Degree in Law (KUL Leuven 1992)
Graduate DMKI (Direct Marketing 1993), HSM (Media 1995) and BMMA (Sales Promotion 1994)
Sales & Negotiation Program (Vlerick School Ghent 1997)
Senior Management Program (Babson Boston USA 1996-1997)